Marketing Course Library
A beginner course on marketing a local service business in Türkiye: getting found on Google and maps, running Google and Meta ads, tracking results and keeping customers. Every idea is applied to one fictional example, Örnek Oto Servis, a car repair shop in İstanbul.
The course
The current version. Start with the Marketing Crash Course; the five deep dives go further on each topic. Facts checked October 2026.
- Marketing Crash Course
Start here. 17 modules from marketing basics to a 90-day plan, with 16 case studies.
- SEO & Local Search
Google, Yandex and Bing, Google Business Profile, reviews, maps listings and AI search.
- Google Ads
Auction, account and billing in Türkiye, keywords, landing pages, bidding, launch and optimization.
- Meta Ads
Facebook, Instagram and Click-to-WhatsApp ads, real costs in Türkiye, creative, testing and tracking.
- Tracking & Analytics
UTM links, GA4, Tag Manager, conversions, calls and WhatsApp, attribution, KVKK and İYS.
- Social, WhatsApp & Retention
Organic social, short videos, WhatsApp Business, reminders, referrals and Türkiye marketing rules.
Archive: Field Manual set
An earlier parallel version (example shop: Kaya Oto Servis). Its useful parts were merged into the course above, and a fact-check found some errors in it, so use it only for reference.
- Workshop Marketing Manual
Main course, 13 modules.
- SEO Field Manual
Deep dive 1 of 4.
- Google Ads Field Manual
Deep dive 2 of 4.
- Meta Ads Field Manual
Deep dive 3 of 4.
- Tracking Field Manual
Deep dive 4 of 4.